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Earl Potter

SVP, Media Analytics

Earl brings extensive experience in technology and analytics to his role as Senior Vice President, Media Analytics at Rise. He helps clients get the most out of their marketing investments by finding the right combination of technology, method, and analytical framework to optimize media spend. Before joining Quad in mid-2019, Earl worked in senior positions at some of the largest global marketing analytics firms, including Gain Theory, a marketing effectiveness consultancy that is part of WPP; and Mediabrands, the media and data arm of Interpublic Group.