• A woman enjoying their walk outside while carrying produce

    What regional retailers can teach us about hyperlocal marketing

    October 2nd, 2025/ , /
  • A dial-up dialog box suspended above a corded landline phone.

    The last dial-up: AOL, AIM and the art of logging off

    September 30th, 2025/ , /
  • A finger scrolling on a cell phone in a dark room.

    The 3 new non-negotiables of audience strategy

    September 25th, 2025/ , /
  • Several word cubes in a pile, with three cubes spelling "SEO" as the focus.

    Google’s 100-result parameter change: Why less might be more for SEO

    September 22nd, 2025/ , , /
  • A pair of hands typing on a keyboard with a search bar suspended above the keyboard.

    Google Ads AI Max boosts your reach, but can your workflows keep up?

    September 17th, 2025/ , , /
  • A pair of hands typing on a notebook computer. Text reads: Media Sync

    Media Sync for September 10, 2025: Apple’s AI-powered search engine

    September 10th, 2025/ , , /
  • A close up of bobbins in industrial loom in textile mill

    What the Luddites can teach marketing leaders about AI transformation

    September 4th, 2025/ /
  • A woman wearing a pink suit and kicking a blue and orange shopping bag. Text reads: Media Sync

    Media Sync for August 27, 2025: Referral traffic from ChatGPT plummets

    August 27th, 2025/ , , /
  • A woman showcasing their green makeup in front of a camera.

    Unlocking the full-funnel value of affiliate marketing

    August 20th, 2025/ , /
  • A woman adjusting their headphones. Text reads: Media Sync

    Media Sync for August 13, 2025: ESPN strikes $3B NFL media rights deal

    August 13th, 2025/ , /
  • Someone scrolling on their phone, looking at pie charts

    How consumer behavior is driving the evolution of messenger ads

    August 6th, 2025/ , , , /
  • Clicking a mouse with a light trail following each stroke.

    Why Meta’s AI prospecting may not be right for your brand

    August 5th, 2025/ , , /
  • A man walking and looking at their phone. Text reads: Media Sync

    Media Sync for July 31, 2025: Amazon pulls out of Google Shopping ads

    July 31st, 2025/ , /
  • A Woman walking and looking at their cellphone with green headphones on

    4 steps to maximize media impact with smarter audience data-driven marketing

    July 29th, 2025/ , , /
  • Workstations connected to a green cube

    Marketing leaders are thinking about AI investment the wrong way

    July 29th, 2025/ , /
  • A woman consuming media through multiple screens

    The screen is queen: Leveraging video in a fragmented landscape

    July 25th, 2025/ , /
  • Many pedestrians walking across a striped crosswalk

    Audience-first doesn’t mean context-last: Rethinking media strategy

    July 23rd, 2025/ , /
  • Blocks with people walking through intersections

    Rethinking audience strategy: A guide for brands

    July 22nd, 2025/ , , , /
  • Woman sitting on a couch with packages stacked next to her which she smiles at her phone.

    Amazon held the longest Prime Day ever — but was it worth it?

    July 18th, 2025/ , , /
  • A green chair at the center of a ring of neutral chairs.

    Why test-and-control experiments should be every marketer’s superpower

    July 17th, 2025/ /
  • text: Media Sync with image of a running techy looking silhouette.

    Media Sync for July 16, 2025: OpenAI to launch new web browser

    July 16th, 2025/ , /
  • One green globe set apart from many blue globes

    Why precision is the new scale: Hyperlocal targeting that actually converts

    July 15th, 2025/ , /
  • A woman looking at her green phone while sitting outside

    Media Sync for July 9, 2025: Unpacking Instagram’s new search policy

    July 9th, 2025/ , /
  • A pair of well-manicured hands watching an Amazon shoe review on their phone

    What Amazon’s Prime Day can teach marketers about affiliate marketing

    July 8th, 2025/ , /