Ulta Beauty
“We used audience data across channels to win the holiday moment.”
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It all starts here
Their Story
ULTA Beauty is one of the largest beauty retailers in the United States, offering over 20,000 products across more than 928 store locations and a growing e-commerce presence.
The Challenge
The holiday season is a critical revenue period for ULTA across both retail and e-commerce.
Heading into this high-stakes window, the brand needed to:
- Increase online sales revenue
- Improve efficiency across digital marketing investments
- Deliver more relevant messaging to high-value audiences
The Insights
- High-value audiences already existed within customer and behavioral data
- Personalized, timely messaging would drive stronger engagement during the holiday season
- Cross-channel coordination could improve both efficiency and performance
- Retargeting known users would yield higher returns than broad prospecting alone
The Strategy
Rise developed a multi-channel digital strategy focused on identifying and prioritizing ULTA’s highest opportunity audience segments.
The Solution
Audience Prioritization & Targeting
- Identified high-intent audience segments based on prior engagement
- Delivered relevant product messaging tailored to user behavior
Programmatic Display Activation
- Leveraged proprietary buying technology to reach users with personalized ads
- Focused on audiences who had previously shown interest in ULTA products
Email & Data Integration
- Matched existing customer database for targeted email retargeting
- Combined insights from display and email campaigns to refine targeting
Cross-Channel Optimization
- Continuously optimized campaigns using performance data across channels
- Prioritized spend toward the highest-performing audience segments
The Results
The integrated, audience-first approach drove strong performance during the holiday season, helping ULTA exceed its business goals.
increase in revenue YoY
0
%
increase over ROAS goal
0
X
increase in average ROAS
0
%
0
