Senior Director, Marketing

Commit to Quality Service and Customer Appreciation

As marketers, it’s easy to get caught in the actions we want current and prospective customers to take – whether that’s clicking on an ad, downloading an app, or filling out a form. At a recent Integrated Marketing Leadership Series (IMLS®), Lisel Welden, vice president of brand marketing at Lyft, shared how the ride-sharing service is not only thinking about what they want customers to do, but also what they are going to do to thank their customers.

Watch the video below to hear how she is encouraging her team to be in the mentality of service and how it’s paying off.


For more marketing insight, check out Lisel's Minute with a Marketer interview. To discuss how your brand can create remarkable customer experiences, reach out to Rise.

09/28/2017 at 11:58