Direct Mail Personalization

Automotive Retailer

This American retail company has over 5,000 retail outlet locations and sells automotive parts and accessories both online and at its brick-and-mortar stores.

The Challenge

The company wanted to drive higher direct mail revenue without increasing budget

The Strategy

Rise ranked and selected a direct mail audience that was then split into a test and control group. By ingesting CRM data and using the Connex Personalization engine, Rise determined which offers would be most relevant to the test group and created a dynamic mailer personalized to each user. Each recipient in the control group received a static mailer.

To identify which group drove incremental return, Rise compared the revenue and redemptions driven by the control group to the test group.

The Result


increase in revenue per customer


increase in transactions per customer


increase in response rate