Incredible Egg

The American Egg Board came to Rise with a desire to sell more eggs and a website that just wasn't making that happen. Rise conducted a thorough audit of the outdated Incredible Egg website and proposed a redesign that integrated search, analytics, UX, and mobile strategies.

Sleek and Modern Design

Rise brought the Incredible Egg brand into the modern day with a cleaner, flatter design, more readable fonts, and an enhanced user experience.

Thanks to responsive design, the sleeker look translated beautifully across platforms.

Incredible Egg page on desktop
Incredible Egg site recipes

75% More Eggs Sold

The redesign of improved its sales-driving effectiveness by 75%—the old site took five visits to sell a dozen eggs, but the new site took only three.

SEO captured users looking for meal ideas, quick-access recipes inspired them to cook with eggs, and a mobile-friendly site enabled all this at the moment of purchase in the grocery store.

“We recently launched the new site to rave reviews. The team at Rise has worked night and day to make the launch happen, and we just wanted to send our kudos, thanks, and congratulations on such a great result. We’re very pleased with the work done and look forward to continuing the partnership.”

Serena Schaffner
Director of Marketing Communications, American Egg Board