Increasing Site Engagement with Customer-First UX

American Lung Association + Rise Interactive

American Lung Association had specific needs for every aspect of the website redesign project—from page design to SEO to user experience—to support its vision: a world free of lung disease. This meant accomplishing multiple milestones in the project: all constituent groups needed to be represented in site content; the robust collection of resources housed on the site needed to be easily accessible; and internal stakeholders needed to feel empowered to operate a modern, scalable content management system.

By streamlining interfaces and restructuring site navigation, American Lung Association saw a 273% increase in conversions across all site goals.


increase in site conversions

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