Associate Director, Content Marketing

Jelmar Names Quad's Rise Interactive and Periscope as Agencies of Record

Jelmar, a respected leader in the household cleaning products industry well known for its CLR® and Tarn-X® brands, has named Quad agencies, Rise Interactive and Periscope, as its new marketing agencies of record

While the company is most known for the flagship CLR product – CLR® Calcium, Lime & Rust Remover – recognized by its gray jug – their full brand portfolio boasts more than 16 products to handle home cleaning tasks big and small from bathroom to kitchen, laundry, outdoor patio, and more. The company's growth and innovation have expanded the CLR brand to over 100,000 retail outlets with broad distribution across trade channels.

Rise and Periscope are teaming up to connect Jelmar with a whole new generation of cleaning enthusiasts. They will deliver brand-building work that engages audiences across all digital and media for the CLR brand, including:

  • Linear TV
  • Over-the-top (OTT)
  • Programmatic
  • Paid Search
  • Paid Social
  • SEO
  • Customer Experience
  • Website Development

Rise Interactive, the performance marketing agency of Quad, will drive digital growth for the CLR brand by leveraging its proven, data-driven approach to cross-channel media management and customer experience. 

Periscope, the creative agency of Quad, will bring expertise in consumer strategy and inventive creative to focus on overall positioning, refreshed brand identity, and campaign execution for the CLR brand portfolio.

The innovative line of CLR products is also highly regarded as safe and effective, even on the toughest jobs. Many CLR brand products have earned approval from the EPA Safer Choice program or USDA Certified Biobased Product label: CLR® Calcium, Lime and Rust Remover, CLR Active Clear, CLR® Brilliant Bath, CLR® Outdoor Furniture Cleaner, CLR® Stain-Free Carpet, Floor & Fabric Cleaner, and more.

Quad sees marketing as more than a journey — it’s an experience founded on a relentless pursuit of creating a better way for our clients. The company's mission is to help brands reimagine their marketing to be more streamlined, impactful, flexible, and frictionless. Our modern platform will be the foundation for supporting continued and sustainable business growth for the CLR brand. Want to learn more about our integrated marketing approach? Contact us today!

06/20/2023 at 09:28