Director, Strategic Partnerships

Partnership Series: Amazon Prime Day Advertising Checklist

Amazon Prime Day is the online shopping event of the summer, and every year it picks up steam. Last year alone drove an impressive list of retail media stats: 

  • U.S. Prime members saved over $1.7 billion, more than any previous Prime Day event
  • U.S. Prime members purchased 60MM+ items per minute
  • The majority of users spent more than $100
  • Sellers' items grew at a faster rate than Amazon-owned products
  • Best selling 2022 items included consumer electronics, household essentials and home products

This year's event will be July 11 and 12. If you have an e-commerce business and are looking to take full advantage of consumer seasonal spending, especially on retail media, you need to be ready before the big day(s). This includes preparing everything from inventory, pricing, and listings to your marketing strategy. Luckily, we are making it easy for you— from start to finish. 

Check out how Rise Interactive can help optimize your Amazon advertising approach with these Prime Day marketing tips:

Have more questions on preparing for Prime Day, optimal retail media strategies, and more? Contact us, we are here to help. Happy Prime Day prepping, everyone! 

06/21/2023 at 01:08