Launched in 1917, S.O.S steel wool is an iconic product, but needed to reinvigorate its brand and reach new audiences. Rise proved the brand was for more than just pots and pans and brought its marketing efforts into the digital space.



By analyzing historical website traffic, market research, and search and social trends, Rise learned that the younger audience that S.O.S wished to target was interested in cleaning “hacks.”

Under the “Who Knew?” tagline, Rise told a rich, multimedia story that positioned S.O.S as not just a product relegated to beneath the sink, but a “life hack in a box.”